Overview

Today more than ever, transforming your business into a customer-centric enterprise is essential to driving revenue and profit. But to make your customer-centric vision a reality, you'll need to orchestrate your customer-facing processes across -- and beyond -- the enterprise.

That's the power of Open Blue Lab Customer Relationship Management (Open Blue Lab CRM). With the Open Blue Lab CRM application, you can reliably enable customer-centric, end-to-end business processes to deliver value around each customer. Only the Open Blue Lab CRM application:

• Supports customer-related processes from end to end -- Orchestrates all customer-related tasks across departmental boundaries, seamlessly incorporating activities such as fulfillment, shipping, invoicing, and accounts receivable
• Provides customer intelligence across the enterprise -- Brings together all relevant sources of customer data for faster and better decision making
• Delivers immediate value -- Enables you to address strategic priorities first, accomplish business objectives quickly, and expand your solution incrementally -- realizing a tangible ROI at each step

The Open Blue Lab CRM application enables integrated industry-specific processes to support customer-facing departments in marketing, sales, and service. Plus, you get a 360-degree view across all customer touch points and interaction channels -- including the field, the Internet, interaction centers, and channel partners -- as well as powerful analytics.

Account creation form This form permits you to create all the information related to a contact you are in relation with, during, for example, a phone call. Once totally expanded, this form looks like the image on your right. A click on orange borders will open or close the corresponding section. This form is directly generated from the UML model that describes CRM informations system. Layout like multicomuln is specified in a very easy way.

Features

Sales Management

• Lead, Contact and Opportunity Management to share information and pursue new business.
• Account Management to manage all customer interactions in a single location.

Marketing Automation

• Lead Management for tracking and cultivating new leads.
• Equipment and solution support
• To come :
  • Email Marketing for touching prospects and customers with relevant offers.   
  • Campaign Management for tracking campaigns across multiple channels.
  • Campaign Reporting to analyze the effectiveness of marketing activities

Collaboration

• Activity Management for emails, tasks, calls, and meetings   
• Content Syndication to consolidate third-party information sources.

News Service

• The RSS news feeds module lets you select and manage your favorite news feeds, and display them on your My RSS News Feeds screen.

Administration

• Quickly edit user settings, views and layouts in a single location, through the admin portal
• Customize the application with OpenBlueLab Studio so that OpenBlueLab Suite meets the exact needs of your company.

Interface Consolidation

The Portal module allows administrators and users to link external web sites and web applications into the OpenBlueLab Suite user interface, enabling OpenBlueLab Suite to become a unified information interface for its users.

OpenBlueLAb Suite is built on established open-source technologies and widely supported industry standards, including the Java development environment, the Cocoon XML application server, th eXist XML database, the Jetty/Tomcat servlet runner, the Apache or IIS web servers as frontends, and the Linux or Windows Server operating systems.

Models

What a strange association, you ask yourself. Howsever, what more natural for a non technical people to communicate with technical ones through the help of models ?

CRM Class diagram OpenBlueLab generates a Web2.0 portal from the following UML model

Screenshots

Here are a few screenshots. Note these thumbnails have been generated by the Enterprise Content Management module and may be resized dynamically :

	Account creation form This form permits you to create all the information related to a contact you are in relation with, during, for example, a phone call. Once totally expanded, this form looks like the image on your right. A click on orange borders will open or close the corresponding section. This form is directly generated from the UML model that describes CRM informations system. Layout like multicomuln is specified in a very easy way.
Contact creation form  Zoom on contact form. Each field is an attribute of the Contact class. You need another piece of information ? Don't worry, just add the new attribute to the UML model and that's all :-) Drop down lists are automatically generated from nomenclature or existing data which are queried dynamically.
	Pdf report This report, generated in pdf, is very easy to build through the use of iReports, a fantastic tool that permits you to build your report with a few click. Associated with OpenBlueLab, you have the perfect CRM solution to manage your customer relation in such a way your business will grow.